The Xbox Game Console is the subject of a Bloomberg article “Xbox: Oral History and the American Video Game EmpireWho is exploring Microsoft Corporation (Nasdaq: MSFTThe decision to enter the game – and some botched takeovers.
what happened: Before launching the Xbox console, Microsoft She contacted several gaming companies about their acquisitions so that they have exclusivity to compete with them Sony Corporation (New York Stock Exchange: SNE).
Microsoft approached Electronic Arts (Nasdaq: she), Which was considered one of the best gaming companies at the time. The report said Microsoft has met with Electronic Arts more than five times, but was left empty-handed in a deal.
After failing to acquire Electronic Arts, Microsoft turned to Nintendo Corporation (Pink: NTDOY).
“They just released their donkeys. Like, imagine an hour of someone laughing at you.” Kevin Bachus, who was Microsoft’s third-party relationship manager at the time, said, “That was kind of how that session went.”
Microsoft reportedly met again with Nintendo in January 2020 to get the company into a joint venture. The idea was that Nintendo wasn’t good at hardware but was strong at gaming with Mario and other brands. Microsoft said it will take care of the hardware. Nintendo rejected the joint venture, too.
Microsoft has also tried to acquire Square, now known as Square Enix, makers of the “Final Fantasy” franchise, and Midway, known for its “Mortal Kombat” games.
The acquisition Microsoft completed prior to the Xbox’s release was from Bungie, the makers of the popular “Halo” franchise. Microsoft has acquired Bungie and has been able to enjoy the success of the exclusive “Halo” games for many years.
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Why is it important: Exclusive games can be a major distinguishing factor for video game consoles. The Playstation 5’s success may be partly due to Exclusive Such as “Spider-Man: Miles Morales” and “MLB The Show”.
Microsoft Acquired ZeniMax Media in 2020, which gives it control over franchises such as “Dishonored”, “Fallout”, “Doom” and “The Elder Scrolls”. The company can look to release exclusive titles to complement the Halo games and better compete with Sony.
Microsoft may have failed 20 years ago to acquire any of the aforementioned companies, but Xbox was a success for the company, and Microsoft now has a games division with billions of dollars annually.
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