Apple App Store customers spent a record $ 540 million on New Year’s Day

Apple App Store customers spent a record $ 540 million on New Year's Day

A customer exits after purchasing the new iPhone 12 from Apple that has gone on sale, as the Coronavirus Disease (COVID-19) outbreak continues, at the Apple Store in Brooklyn, New York, October 23, 2020.

Brendan McDermid | Reuters

Apple’s App Store customers spent a record $ 540 million on New Year’s Day alone, representing a 40% increase over last year, the company said Wednesday at Annual services report.

On top of that, Apple announced that it generated $ 1.8 billion in App Store sales of digital goods per week between Christmas Eve and now has 90 million monthly active users of the Apple Books app.

But the report did not provide updates on subscribers to its suite of new subscription products such as Apple TV + (streaming video), Apple Music and Apple Fitness + (one of Peloton’s competitors). In the fall, Apple began bundling several subscription services together as part of its Apple One program. The service category is a major growth area that Apple has focused on in recent years as device sales growth has slowed.

The Apple App Store update also comes as tensions continue to escalate over Apple’s control over App Store policies. Several app developers, most notably Facebook and Fortnite, Epic Games, have publicly criticized Apple Take 30% off App Store sales Developers are enforcing a new policy designed for Detecting apps that track your data for targeted ads. Apple recently Changed its policies to withhold 15%. Among the companies with less than $ 1 million in App Store sales, which the company said is a move to help small businesses.

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Overall, Apple services generated value of revenue $ 53.8 billion In the company’s last fiscal year, which ended in September 2021. Apple is expected to announce its first-quarter earnings in the fiscal year within a few weeks.

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